Some people say that the biggest hits are written. Product homogenization is serious, relying on packaging and publicity. And this product copy, is the hard work of publicity. If there is a river ditch next to a real estate, it can be said that the waterfront is beautiful; Remote location, can be said to be far from the city noise. This product copy, has a kind of magic power to transform the decadent. How to write it? Learn these 10 tips.
1. The sharpest product copywriter is the one who tells the favorable truth:
What awards has this product won? From which famous brand? Is the current sales champion of which channel? Which website is the best word-of-mouth product? Which celebrity endorses this product? Or highlight the absolute price advantage of this product (e.g., the lowest price in the country). Regardless of your copywriting skills, if your product has these advantages, remember to highlight these facts before you count your money.
2. Catalogue extension method: